slide zero
slide one
slide two
slide three
slide four
slide five

Project Description

Times Square, New York

D3 LED was chosen to build a 2.5mm high-resolution indoor display for its new flagship store located at 1552 Broadway in New York City’s Times Square.

Opened to the public this Feb., the three-story, 22,500 square foot “retail hub” is situated in the landmarked I. Miller Building. This is the second collaboration between D3 and Express as the company created two high-resolution displays for the brand’s location in San Francisco’s Union Square last year.

D3’s 11 ft. high x 5 ft. wide display is prominently positioned at the top of the escalator bank on the store’s second floor and greets guests with content featuring models wearing the latest fashion collections from the brand’s four lifestyles.

Union Square, San Francisco

D3 LED introduced two custom indoor 4mm high-resolution LED displays on October 17, 2013 at the opening of a new EXPRESS flagship store in San Francisco’s Union Square.

Featuring the latest EXPRESS store design, the new 15,726 square foot location at 301 Geary Street reflects an elevated in-store experience showcasing elements of refined chic combined with forward-thinking design to create an individual space and sense of style. Using its new indoor 4mm high-resolution LED display solution, D3 created two distinct digital canvases for EXPRESS to showcase highly stylized brand content and enrich the in-store customer experience.

A massive digital LED column standing more than 13 ft. high welcomes visitors to EXPRESS Union Square with high-definition content featuring the brand’s four lifestyles. D3’s curved 4mm high-resolution LED column is the only 4mm LED display in the world having a 36 in. or less convex radius. For above the store’s cash wrap area, D3 designed a stunning 121.52 sq. ft. 4mm high-resolution LED display that creates a branded focal wall visible from any point on the store’s main floor.

Due to the custom nature of the project, EXPRESS was looking for a company that could not only deliver state-of-the-art display systems, but also act as a true partner throughout the process. D3’s highly skilled project team participated in a collaborative manner with EXPRESS on several aspects of the project as a whole and provided insights into the operation and long-term sustainability of the display program.

Display Facts

Times Square Location



1320px x 640px

Union Square Location


Size: Cash Wrap Display

420px x 1680px

Size: Column Display

1024px x 544px

"D3's LED technology and Retail expertise was instrumental in bringing this project to fruition.Their partnership from concept to design to execution was exemplary, and we couldn't be more pleased with the results. D3 is a truly valued partner, and we look forward to working with the D3 team on future customer engagement projects."
Dan Estby, Director, Business Operations - EXPRESS