Deansgate Digital Tower

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Project Description

The Deansgate Digital Toweris the second roadside LED digital display installed by Dynamic Digital Dispalys Europe in Manchester for City Outdoor. The Deansgate Digital Tower, a 10mm SMD LED display located on the arterial road (part of the A56) running through the city centre, is a portrait style 6m x 4m that follows the same format as the first LED display; The Northern Quarter Digital Tower on Miller Street, which the Company delivered for the Manchester-based media owner previously.

The Deansgate Digital Tower was identified as the second site to be converted from a traditional billboard to LED due to its central location and high level of both vehicular and pedestrian traffic. The digital portrait is positioned directly opposite the Manchester Hilton hotel, which is a brief walk from the busy Manchester Central Convention Complex, Deansgate Locks, and Deansgate train station. The Deansgate display went live on Friday 3rd May with top tier advertisers such as Virgin Media, YouTube and J D Sports already taking advantage of the high profile location.

Display Facts




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"Due to the success of The Northern Quarter Digital Tower, and the positive reaction from our customer base we were absolutely confident that D3’s bespoke digital offering was the right technology for this prestigious site on Deansgate."
Steve Smith, Director - City Outdoor